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gogo ya crispy nori tacos, bowls and miso soup

Hand rolls & rice bowls · Fast casual · Time Out Market Boston · Since 2019

Fast, fresh sushi built for momentum.

The o ya idea at counter speed: crisp nori, warm rice and torched fish, handed across the counter in minutes.

Format
Counter or stall
Footprint
From 675 sf
Kitchen
No fry station
Next
Quincy Market, 2027

Why it exists

Great sushi, without the wait.

What it solves

Great sushi is usually slow and expensive. gogo ya takes the flavors of o ya (its spicy torched hamachi started there) and builds them into hand rolls, bowls and crispy nori tacos a guest can eat standing up.

For a landlord it solves a practical problem: the kitchen has no fry station, so it fits stalls and historic buildings where venting is limited.

Why guests want it

It is a fun way into Japanese food: the crunch of the nori, bright sauces, fish torched to order, and vegetarian and vegan choices next to the hamachi and lobster. Fast, light and photogenic, it is a natural for tourists, office lunch and food-hall grazing.

On the menu

Crunch, torch, roll.

Crispy nori tacos with crab and avocado

Crispy nori tacos

The signature: sushi in a crisp nori shell.

Rice bowls with avocado and greens

Rice & sashimi bowls

Torched hamachi, salmon or tuna over sushi rice.

gogo ya spread

Hand rolls

Built to order, eaten in a few bites.

Spicy torched hamachiWith truffled jalapeño butter. Born at o ya.
Grilled Maine lobsterTamari butter glaze, sea urchin-sake sauce, lemon zest.
Smoked soy salmonIkura, cucumber, yuzu kosho aioli, scallion, sesame.
Sides & sweetsMiso soup, warm edamame, chocolate chip-sesame cookie.

The next unit

Quincy Market, Faneuil Hall.

Stall P in the Quincy Market colonnade, one of the most visited marketplaces in the country. LOI signed in fall 2026; opening in 2027. The food hall stall at Time Out Market stays open.

Quincy Market colonnade
675 sfStall P · open counter
Walk-up window on peak days

Proof

Nearly a thousand days of data.

The Quincy Market forecast is built from 942 days of register data at Time Out Market, not from assumptions.

Actual~$790KAnnual sales in the food hallAverage across 942 days of POS data
Actual675 sfQuincy Market Stall PLOI signed, fall 2026
Forecast$1.5MBase-case annual salesQuincy Market
Forecast13.9%Occupancy at base caseAgainst 26% in the food hall today
Low case · Forecast$1.3M
Base case · Forecast$1.5M
High case · Forecast$1.8M

Where it fits

Small boxes, big traffic.

01

Historic markets

Stalls in landmark buildings where venting is limited.

02

Hotel lobbies

A grab-and-go counter or market corner that serves guests at every hour.

03

Airports & transit

Fast, light and easy to eat on the move.

04

Food halls

The format it was proven in.